Roots envisions to renovate, revamp and rebuild the real estate market, resolving a significant social issue in Hong Kong.
First-time millennial homebuyers which adds up to a HKD 17.5bn market, experienced a lot of pressure and anxiety as they don’t understand the process, resulted in buying unsuitable flats or even forfeit of deposit. Roots is established as a robo-advisory all-in-one property & mortgage platform that analyse your social behaviours, needs and affordability.
Traditional way of purchasing a property is outdated and risky. Roots aims to reimagine the customer journey by using big data to replicate “social credits” with our predictive algorithm, in order to analyse homebuyer behaviours - where they work, places of interest, things they like etc.; needs - family, safety, accessibility, location etc.; and most importantly affordability with regards to their job and salary. Roots will thus identify a list of properties bespoke to each user that match all their conditions.
1 sign-up, 2 simple steps, unlimited possibilities within reach.
Roots also deals with their mortgage application simultaneously. Hong Kong’s outdated mortgage system is time-consuming and troublesome, making it difficult for users to compare and involve a lot of uncertainties. Roots aims to remodel the workflow by being fast, transparent and impartial, to get the best mortgage deals possible by leveraging on technology with a human touch, in order to enable a simple and efficient process.
1 online application, 15 minutes to complete, all 22 banks in Hong Kong on-boarded to give out offers.
In reversing the existing way of property purchase, with both property transaction & mortgage application being processed simultaneously, Roots enable homebuyers to complete the whole process with sense of ease. With Roots, purchasing property is now as simple as booking a trip on Expedia.
We are Roots, and we are rooting for your future.
- Gathering and evaluating user requirements, in collaboration with product managers and engineers
- Illustrating design ideas using storyboards, process flows and sitemaps
- Designing graphic user interface elements, like menus, tabs and widgets
For interested candidates, please send your CV to firstname.lastname@example.org